Archive for November 12th, 2008

Medical Marketing and Media - Lilly prepares for Cymbalta launch

Wednesday, November 12th, 2008

MAKERS OF antidepressants braced themselves as Eli Lilly won approval for Cymbalta (duloxetine), which will be positioned as the first drug to treat the physical as well as the emotional symptoms of depression.
“The most important goal in treating depression is to help the patient reach remission,” said a Lilly spokeswoman, noting that jus…